The basics of SEO writing

I’ve always known Brandon as a web designer that works a lot and produces quality sites. So when he contacted me with an offer for an SEO writing job it was pretty exciting, especially considering he just saw a well written Facebook status of mine and decided my writing skills were what he needed in his web studio.

It started with a more in-depth explanation of exactly what Search Engine Optimization (SEO) writing is (I knew the concept and had seen it practiced in most articles online, I often practice it myself online to get more exposures for publications and comments) And then a talk how dramatically it can affect the appearance and exposure of a website. The simple changing of wording in a few sentences can change where a site appears in a Google search.

Website exposure is a huge deal for businesses with websites, around 90% of people will choose a business/online service to work with off of the front page of a Google search result. My goal as an SEO writer is to optimize the web pages were working on to appear on that first page.

Keywords, reading level, bold words, anchor-links, titles, backlinks, and page layout were all things I had overlooked for years because of I’m typically one of the 90% that picks a page off of a first-page search result. Beautifully informative, well-written pages, it turns out, don’t just happen. And they certainly don’t just make their way to appear on their competition in search results. SEO writing involves hundreds of different parameters to consider, and while it all seems technically overwhelming at first, I’ve come to learn it’s something every web designer can, and certainly should, be doing! (if they’re not already)

A lot of simple writing techniques such as minimal word usage, proper text body layout, and what words you start your sentences with can have a significant impact on where your page lands on a Google search. If you’re a decent writer, you’ll probably make a decent SEO writer. All those little tricks learned about essay writing in high school pay off in an almost overly complicated game for more views and more page visits.

The skills involved in SEO writing have an exponentially shaped learning curve; Meaning the initial coordination with new tools and understanding of the basic practices can be done rather quickly. Learning the more detailed rules, search algorithms, and proper wording, however, can be rather time consuming and take much effort to retain.

I hope this article explains to you a bit more about what SEO writing is, why its a skill necessary in anyone you choose to publish any information about your business, as well as gives you some idea of my writing style. These blog posts will be published on a weekly basis regularly, and simply contact Brandon or myself if you have any questions about web design, Search Engine Optimization, or how we can help your business with setting up a web page for communication, advertisement, and/or online commerce.